MGM Resorts International has become a hospitality and strategic partner of the NFLPA in a two-year deal.
New content and fan experiences with current and retired NFL players will be created in the collaboration, which will also provide hospitality benefits to players with MGM Resorts’ properties serving as the host location for a variety of player-related events.
Gina Scott, Vice President of Partner Services of the NFLPA, commented: “NFL players, past and present, will be at the heart of unforgettable new experiences through MGM Resorts International’s rewards program.
“We are excited about collaborating on world-class fan events designed to produce incredible benefits for MGM Rewards members and value for our players.”
Furthermore, there will be opportunities for guests to engage with players and NFL alumni throughout the football season at Mandalay Bay’s Fan District in Las Vegas.
Such activations will also be presented around the 2023 NFL Pro Bowl Games and Super Bowl LVIII in Las Vegas, as well as the 2024 NFL Draft in Detroit.
Moreso, active NFL players and alumni will be eligible to enter into individual ambassador agreements to promote MGM Resorts through appearances, social media posts, autographed memorabilia and advertisements.
“Partnering with the NFLPA is another indication of our strong commitment to the great sport of football across the US,” concluded Lance Evans, Senior Vice President of Sports & Sponsorships at MGM Resorts.
“As football’s premier events come to Las Vegas, we look forward to welcoming players and creating world-class experiences for MGM Rewards members.”