French champions and Champions League contenders Paris Saint-Germain has signed a partnership for two seasons with Asian online betting operator, LoveBet.

LoveBet is prominent in the Asian betting sector, and will seek to grow its presence by taking advantage of the Parisian club’s ever-increasing popularity in the region, as well as securing exclusive marketing rights through the partnership.

LoveBet will now benefit from the digital overlay technology, which was implemented at the Parc des Princes earlier this season. The technology improves the targeting of TV audiences by match broadcasting area. This innovative system geo-localizes ads displayed on the Led screens around the pitch by adapting messages to the broadcaster’s audience.

Sebastien Wasels, General Manager of Paris Saint-Germain Asia, commented on the new partnership: “We are delighted to welcome LoveBet as the club’s first ever Official Asian Betting Partner. We believe that LoveBet will be an ideal partner for the Club, and together we will be able to reach and further engage with our growing fan base in Asia.

“The unique appeal of the Club in the region makes it the perfect platform for LoveBet to grow its brand. The partnership is a testament to the club’s commitment to Asia and builds upon the successful launch of our Asia Pacific Office and the club’s Asia tour last July.”

Edward Li, Senior Director from LoveBet added: “We are thrilled to announce our partnership with such a premium football club full of traditions and accolades. The growing presence of the club in Asia will help us further promote our brand in the region.

“PSG is giving the best football experience to the fans and we are providing the best gaming experience to our users, we are the best at what we do so this is a perfect partnership for us.”

Previous articleCDI and Keeneland succeed with racing aspirations
Next articlePremier League strengthens relationship with Barclays