Paris Saint-Germain (PSG) and FDJ have signed a three season-long partnership which sees the firm’s sports betting brands become premium partners of the club.
The FDJ group’s brands include ParionsSport online and ParionsSport point of sale, as the deal looks to offer immersive and innovative experiences to bettors and fans.
Marc Armstrong, Chief Partnerships Officer of Paris Saint-Germain, said: “We are very happy to welcome La Française des Jeux into the big Paris Saint-Germain family. FDJ is a reference company in the field of sports betting.
“We share together the ambition to perform at the highest level and a strong commitment in terms of social responsibility. Together, we will provide fans with ever more innovative experiences while promoting a virtuous and responsible practice of sports betting.”
The brands will benefit from ‘high visibility’ within the Parc des Princes and on the club’s websites. ParionsSport online will highlight the odds of the matches played by PSG on its social networks along with exclusive content, including competitions to win match tickets.
Furthermore, ParionsSport point of sale will also bring the partnership to life throughout the territory through its 28,000 partner merchants marketing the FDJ sports betting offer.
Named a ‘responsible operator’ by the Ligue 1 team, the FDJ group has highlighted that it will deploy a component dedicated to the preservation of the integrity of sport and a societal component to promote the values of sport as well as its policy of prevention of excessive gambling and gambling by minors.
“This partnership with Paris Saint-Germain is a first that we are delighted with. We are proud to be associated with such a popular and successful club,” added Richard Courtois, Director of Sports Betting Activities at the FDJ group.
“This long-term partnership strengthens our position as a major player in sports betting in France and will allow us to share exclusive experiences with all the club’s fans. We are going to animate our partnership with responsibility and enthusiasm with the large community of PSG supporters and bettors.”