Paris Saint-Germain (PSG) has announced Qatar Airways as the club’s new official jersey partner in a multi-year deal which begins in the 2022/23 season.
The Ligue 1 champions will play ‘an important role’ in Qatar Airways’ sponsorship portfolio and will look to connect and engage its brand with the club’s fans world-wide, whilst providing experiences to reward its Privilege Club members.
“The announcement of a new jersey partner is a milestone for the club,” commented Marc Armstrong, Chief Partnerships Officer of Paris Saint-Germain. “We are delighted to see Qatar Airways step up their commitment to the Paris Saint-Germain family.
“Qatar Airways are extremely involved in sport. It is an ambitious airline, one of the most acclaimed in the world. By featuring on the Rouge & Bleu shirt, Qatar Airways will increase their global visibility and integration into football just a few months before the World Cup starts in Qatar and way beyond it too.”
The company has been the official airline partner of PSG – majority-owned by Qatar Sports Investment – since 2020, and now set to gain further exposure in France.
Qatar Airways Chief Commercial Officer, Thierry Antinori, added: “We have entered a new era in our partnership with one of the biggest clubs in the world – Paris Saint-Germain.
“Our connection with the club has gone from strength to strength, and the new season will feature Qatar Airways on the front of the club’s kits; one of football’s most recognised jerseys. Similar to Qatar Airways, the club has big ambitions in football and we look forward to being a part of their success in the coming years.”
Additionally, Qatar Airways Holidays will also be offering official PSG fan travel packages to offer fans opportunities to watch some of football’s best players, such as Kylian Mbappé, Lionel Messi, Neymar Jr, Sergio Ramos, and Marquinhos.
Further partnerships the airline company holds is with the FIFA World Cup Qatar 2022, FC Bayern München in Germany, Concacaf, Conmebol, and additional partnerships across multiple sports disciplines such as equestrianism, kitesurfing, padel and tennis.