Aston Martin Red Bull Racing Formula 1 team has confirmed a new partnership with Asian online gaming provider

The multi-year agreement will see the logo displayed on the nose of the Aston Martin Red Bull Racing RB15 car and across wider team assets.

Founded in 2008, – also known by its Chinese name Li Lai guo ji – boasts 120 million active subscribers to its platform.

The Asian operator has also diversified into the casino hospitality business and built a wide global sponsorship portfolio, including leading teams and iconic sporting events.

Aston Martin Red Bull Racing team principal Christian Horner commented on the new partnership: “We are delighted to be setting out on a partnership with”

He added: “ joins us at an opportune time as Formula 1 expands into the world of online gaming and the Team begins an exciting new chapter.”

Robert Fuller, Commercial Director of, also expressed excitement at the new deal: “We are delighted to announce our partnership with Aston Martin Red Bull Racing.

“ firmly believes that the team’s pursuit of excellence is in line with’s continued growth and market-leading technology. We now look forward to the start of a successful and prosperous collaboration.”

W66 is also an official partner of the Force India F1 team.

Previous articleLa Liga seeks sponsorship expansion with IMG
Next articleBHA deepens commitment to safeguarding