The South American Football Confederation (CONMEBOL), FC Diez and beIN MEDIA GROUP have teamed up as part of a long-term media rights agreement, which gives exclusive broadcasting rights for the Copa Libertadores and Copa Sudamericana to beIN Sports.
The four year deal, which will last until 2022, will build upon the network’s expanding profile of major sports rights, which already include LaLiga, Ligue 1, Süper Lig and global competitions such as the CAF Africa Cup of Nations, Copa del Rey and Coupe de France.
“We are honored to bring the upcoming Copa Libertadores, Copa Sudamericana and Recopa Sudamericana to our channels for the first time in the U.S. and Canada, and are excited to play a role in making these thrilling, passionate and historic tournaments a truly global event,” said Antonio Briceño, beIN SPORTS’ Deputy Managing Director for the U.S. and Canada.
The newly created ‘fan-first’ platform will broadcast sports using a centralised multi-channel platform, moving away from sports being broadcast across a number of networks.
“The new agreement, and strong partnership with CONMEBOL, allows us to further cater to our unique audience, evolving our coverage from the best of the weekend to now the best of the week with our robust broadcast commitment for these must watch tournaments.”
The agreement was brokered by FC Diez Media, a joint venture between Perform and IMG, set up to advise CONMEBOL on their commercial rights for club competitions.
BeIN SPORTS year-round coverage of tournaments will be broadcast to fans across the US and Canada in both English and Spanish. BeIN SPORTS can be found nationwide in the U.S. via major traditional and OTT providers including Dish, Charter, Verizon Fios, Sling, and FuboTV, among others.
The Insider Insight: Both the Copa Libertadores and Copa Sudamericana can enrich beIN’s already strong football portfolio. Whether it’s to watch the potential stars of future, or to get a taste of the unmistakable culture, South American football provides an allure that can’t be replicated. This is something that was evident when last season’s Copa Libertadores final drew mass media attention from a global audience.