Ahead of the upcoming MLB season, the Boston Red Sox has announced a new partnership with MGM Resorts International.
This partnership will see the MGM Resorts logo appearing on the Green Monster at Fenway Park, among the most iconic ballparks in Major League Baseball.
Under the terms of the new multi-year agreement MGM Resorts becomes the “official and exclusive resort casino of the Boston Red Sox”. As an official sponsor it will have visible messaging behind home plate, Red Sox radio and other team controlled media outlets.
Red Sox President and CEO Sam Kennedy commented on the new partnership: “This is such a natural partnership for our two brands. MGM has set the standard in the hospitality and entertainment industry and their recent expansion into the Commonwealth makes them a clear partner. We are thrilled to welcome them to the Red Sox family and look forward to a long collaboration.”
MGM Springfield, will also play an active role in the sponsorship, hosting various promotional events and sponsorship activations throughout the year.
“We are excited to enter into this historic partnership with the Boston Red Sox,” said MGM Resorts Chairman and CEO Jim Murren. “Combining the two iconic brands of the Red Sox and MGM Resorts will create a new one-of-a-kind fan experience for baseball fans unique to not only New England and MGM Springfield, but the rest of the country. We look forward to continuing our work and partnerships in the world of professional sports and building on our success as a worldwide entertainment leader.”
The deal between MGM Resorts International and the Boston Red Sox was facilitated by Fenway Sports Management, a global sports marketing firm that specialises in partnership sales, consulting, and the creation of unique and memorable events and experiences.