Manchester City strengthens agreement with Hays recruitment

English Premier League champions, Manchester City has announced the extension of its partnership with recruitment experts, Hays.

Since being named as the Official Recruitment Partner of Manchester City in 2013, the firm has gone onto strengthen its relationship with the City Football Group, being announced as the Official Recruitment Partner of New York City FC in 2015, as well as Manchester City Women in 2017 and most recently with Japanese side, Yokohama F. Marinos.

Damian Willoughby, City Football Group Senior Vice President of Partnerships, emphasised: “For a football club to be successful it needs to have the right people in every position – from the players on the pitch to the professional staff who underpin the operation of the club. Throughout our partnership, Hays has been fundamental in helping Manchester City find great people to help our organisation grow and support our teams’ achievements.

“Our partnership with Hays continues to strengthen and we are proud that this has grown beyond our men’s team to incorporate our women’s team, as well as other clubs from the Group. We are delighted to extend our relationship into this next chapter that will see us mark ten years of this exciting partnership.”

As part of the deal, the recruitment firm unveiled a series of videos as part of its “Match Your Ambition” campaign, which featured City players, Kevin De Bruyne, Bernardo Silva, Kyle Walker, Keira Walsh, Nikita Parris and Jen Beattie. The interviews built the bridge between football and recruitment, examining the personal attributes and skills required to forge a successful career in top-flight football.

Hays will work together with City to curate new and exciting digital and social content over the next four years, continuing to integrate and fully utilise the partnerships to reach audiences all over the world. The renewal will be further boosted by the new naming rights which make Hays an Official Tour Sponsor for the Club’s overseas tours and provide further access to exciting experiences for Hays’ staff across the globe.

Sholto Douglas-Home, Hays Chief Marketing Officer, commented: “We are delighted to be continuing as the Official Recruitment Partner of Manchester City’s men’s team for a third term and the women’s team for a second term. We established our partnership in 2013, based on a mutual ambition to attract skilled, expert professionals to build high performing teams.

“Since then, Hays has played a key role in sourcing valued members of City Football Group’s professional staff to help drive the Club’s success off the pitch. We have also explored the synergies between the world of work and elite sport, assessing how the dynamics that drive players to succeed can be applied to everyday careers.

“We are also proud to be partnering with other teams in City Football Group, including New York City FC and Yokohama F. Marinos. It is exciting to see how our two organisations have grown together during this time, and we aim to be innovative and ambitious in how we take our partnership to the next level.”