Manchester City’s Kevin De Bruyne has signed an endorsement deal with McDonalds, which will see the Belgian midfielder appear in various marketing campaigns in his home nation.
De Bruyne, alongside his wife Michele Lacroix, will also become a part of the Ronald McDonald Children’s Fund being named as ‘godparents’ of the charitable organisation, which helps hospitalised children stay together with their families.
The McDonalds partnership may stem from the midfielder’s love for taking his family to the world-renowned fast-food chain as he regularly takes videos on his TikTok account travelling to a branch after a Manchester City match.
Due to his immense popularity and widely-regarded as one of the best football players in the world, the Belgian star’s presence will now allow McDonalds to facilitate this to grow its reach for the Ronald McDonald Children’s Fund across Belgium through marketing campaigns.
De Bruyne told SportsProMedia: “It’s very fulfilling to use my platform for good and to work with brands who are aligned with that makes it a lot easier for me to partner up with them as we have a common goal.
“The team at Roc Nation Sports International understood this, and when McDonald’s was brought to the table; it was an instant connection.”
De Bruyne, ever since inking a management deal with Jay-Z owned Roc Nation Sports, which boasts a clientele that includes NBA star Kevin Durant, has only gone on to bolster his sponsorship and endorsement portfolio.
The Premier League star now adds McDonalds to his list, which includes Nike, Electronic Sports (EA), Orange, and crypto firm Phemex.
“Last year I sat down with the team at Roc, outlining my commercial strategy moving forwards, it was to work with global brands and create meaningful partnerships that will involve the family,” added De Bruyne.
A promotional advert has already been released to coincide with the announcement, showcasing De Bruyne and his wife Lacroix queuing up for something to eat at McDonalds whilst an employee can’t quite believe the Belgian star is right in front of him.