The collaboration allows the first-team players to visit the event themselves, as well as produce ‘unique content’ to showcase the events and opportunities that Expo 2020 Dubai offers.
Peter Silverstone, the club’s Chief Commercial Officer, noted: “We are looking forward to showcasing Expo 2020 Dubai to our hundreds of millions of fans and followers worldwide through a range of digital, matchday and in-market campaigns.
“It is fantastic to support this historic first World Expo in the region whilst strengthening our presence in the Middle East alongside our long-standing, and much valued, partnership with Emirates.”
Moreso, the deal sees Expo 2020 Dubai gain a ‘significant presence’ at Emirates Stadium on match days through advertising on LED perimeter boards as well as exposure to its fanbase via digital rights.
Sholto Douglas-Home, Chief Sales and Marcomms Officer at Expo 2020 Dubai, added: “Expo 2020 Dubai is delighted to partner with Arsenal, the team that has been a proud part of the UAE’s and Dubai’s legacy with Emirates Stadium serving as the home base for many exciting wins on this journey.
“We can’t wait for the Gunners fans to be inspired by everything Expo 2020 Dubai has to offer, and to get a glimpse into the players’ own unique experiences as we host the world for 182 unforgettable days.”
The Premier League team’s lead partner, Emirates, is also the premier partner and official airline of Expo 2020 Dubai, which are offering one complimentary Expo 2020 Dubai day pass for anyone flying with Emirates to Dubai between 1 October, 2021 and 31 March, 2022.
Mikel Arteta visited Expo 2020 Dubai and the Emirates pavilion as part of a recent trip to Dubai. Reflecting on the visit, he said: “To experience the future of aviation at the Emirates pavilion was fantastic and the Al Wasl Plaza’s dome light projections were a particular highlight.
“It was a truly unique experience that I would highly recommend to anyone visiting Dubai in the next few months.”