Expo 2020 Dubai has entered an agreement with Manchester City FC to become the club’s official training kit partner for the 2021-22 season, leading up to the Expo 2020 event which will commence on 1 October.
As part of the collaboration, the Premier League side will host daily football sessions at the Expo site, led by City coaching staff who promise to apply the same training methodology used by the teams on the Manchester pitches.
Ferran Soriano, Chief Executive Officer of City Football Group, said: “We are delighted to unveil Expo 2020 Dubai as Manchester City’s new training kit partner.
“This partnership will integrate Expo 2020 as a core part of every training session and matchday as our teams challenge for success this season.”
Expo 2020 branding will also appear across the Etihad Stadium and City Football Academy training facilities, alongside featuring on City’s content and digital platforms.
“Expo 2020 showcases values of innovation and sustainability that we wholeheartedly embrace at Manchester City,” Soriano added. “We are very excited to collaborate and partner with an event that will be truly spectacular, global and transformational.”
Expo 2020 is also a current partner of the Manchester City esports team and features on the front of the esports kit.
Sholto Douglas-Home, Chief Sales and Marcomms Officer of Expo 2020 Dubai, noted: “Today’s announcement of the deepening in our relationship with Manchester City builds on the exciting exchange of ideas and new opportunities we have shared with the Club since we launched the partnership in June.
“With Manchester City’s expanded involvement in our event, we are thrilled to be able to offer daily coaching sessions with Club representatives as part of our exciting public events schedule, cementing the importance of sport as a vehicle to help us connect the world together.”
In line with the ‘global nature’ of the event, the partnership will be amplified globally via the City Football Group network, with local activations planned at some of City’s sister clubs, including Mumbai City FC, New York City FC, Melbourne City FC and Yokohama F. Marinos.