Sky Bet Championship side Nottingham Forest have scored their ‘biggest shirt sponsorship deal in the club’s history’ after signing a new agreement with Football Index.
The new sponsors will have their branding displayed across the front of The Reds’ first-team and adult replica shirts from the beginning of the 2019-20 season.
Forest’s Chief Commercial Officer, David Cook, said:”The club are delighted to announce this new partnership with a growing and exciting brand. Like Nottingham Forest, Football Index have a pioneering spirit built in their DNA and the brand fit has shone through during our various discussions.
“Across the partnership we look forward to offering our fans some great benefits and incentives whilst providing a strong platform for Football Index to achieve their marketing objectives. As a club, we are delighted that we have been able to secure the biggest shirt sponsorship in our history and it shows Football Index’s commitment and belief in Nottingham Forest.”
The new sponsorship deal is a ‘landmark’ in the team’s growing commercial presence across the UK, which is set to be strengthened by Football Index’s support.
Operating in a similar way to a stock market, Football Index allows traders to both buy and sell shares in professional footballers, while also allowing users to wager bets on ‘futures’ markets. Traders are able to build their football portfolios and trying to sell at a profit.
Neil Kelly, Chief Executive Officer of BetIndex Ltd, Football Index’s parent company, praised the new alliance:“We’re thrilled to have Football Index front and centre on the new Nottingham Forest kit – a club steeped in history with an expansive and proud fanbase.
“We’re very excited to see this partnership build awareness of the Football Index brand across an engaged football audience for 2019-20 season.
“This landmark partnership marks a significant milestone in the brand’s journey and illustrates the ambitions we hold for the platform. We look forward to working with the team at Forest to deliver a successful sponsorship that truly benefits all stakeholders – from the fans to Football Index’s loyal customers.”