Following on from it’s record breaking coverage of the Women’s World Cup in France, the BBC has announced its has secured exclusive viewing rights to Euro 2021.
The tournament, which will take place on English shores, will receive TV, radio and online coverage for every game.
“After the success of the World Cup on the BBC and the record-breaking viewing figures for women’s football, we’re delighted to be the broadcaster of the UEFA Women’s Euro 2021. At the start of this summer we wanted to shift the dial on women’s football and I feel the phenomenal coverage from France has done just that,” stated Barbara Slater, Director of BBC Sport.
The World Cup broke two individual records during its run as it reached 28.1m people, smashing the previous record set in 2015 by over 15m.
The semi-final match between the Lionesses and eventual winners USA also received the highest viewing figures for 2019, peaking at 11.7m.
Guy-Laurent Epstein, UEFA Marketing Director, reiterated Slater’s excitement over the deal, stating: “UEFA is delighted to partner with the BBC for the UEFA Women’s EURO in 2021. The BBC will provide an unprecedented level of coverage for the competition in the host country, ensuring that the women’s game is brought to the rapidly increasing fan base in an outstanding manner.”
BBC has also announced they will continue their coverage of women’s football throughout the regular season, streaming each round of the Women’s Super League, the Women’s Football Show, live women’s FA Cup football (including semi-finals and final) and major international fixtures.
