Huddersfield Town has announced it will be partnering with Paddy Power for the upcoming 2019/20 Championship season.
The partnership, which has been dubbed by Paddy Power as ‘the most lucrative sponsorship deal outside of the Premier League’, will see the bookmaker’s logo printed on the front of the Terrier’s kits.
Huddersfield Town Commercial Director, Sean Jarvis, commented: “The front-of-shirt sponsorship is very important to the Club and it was vital that we stayed patient to get the right commercial deal. We did that and it’s paid huge dividends through this new relationship with one of the most modern-thinking, pro-active businesses in Paddy Power.”
Having suffered relegation to the Championship last campaign, Huddersfield will be looking to bounce straight back and re-secure a place in the Premier League.
The deal also marks Paddy Power’s first long term shirt sponsorship with an English club, as the bookmaker previously stated that English football sponsorships hold little value with regard to long term investments.
Paddy Power’s Brand Marketing Director, Michelle Spillane, added: “We are excited to announce that we are Huddersfield Town’s shirt sponsor this season. They’re a club which, first and foremost, value their fans and know what it means to be a football supporter. We’re confident this deal will bring some bite and bark to The Terriers’ upcoming season.”
Fans of the West Yorkshire side won’t have to wait long to see their new strip, with the club announcing that both the home and away kits will be released before the pre-season friendly against Doncaster Rovers on July 24th.