Sportsbet.io has secured the signature of Brazilian Serie A side Flamengo, becoming the club’s official betting partner.
The deal sees the Campeonato Brasileiro runners-up become the latest addition to the sportsbook operators’ growing footballing portfolio, after the brand secured a deal with Premier League side Watford earlier this Summer.
As a result of the partnership, Sportsbet.io will benefit from branding at the club’s training ground, the Ninho do Urubu, and digital advertising across social channels.
Maurício Portela, Marketing Director of Flamengo, commented: “We were hugely impressed by Sportsbet.io’s approach to gaming and how it has quickly grown to become one of the most innovative and exciting brands in the space. Sportsbet.io immediately understood the passion and importance of football to supporters of Flamengo and we are proud to enter a partnership that will bring immense value to both our club and our fans.”
The one year deal, which was signed for an undisclosed fee, will include add-ons dependent on new player registrations, and will offer exclusive promotions to Sportsbet.io customers and Flamengo supporters, with the aim of keeping them as close as possible to the action.
Joe McCallum, Director of Sportsbook, Sportsbet.io, added on the partnership: “Flamengo is one of the biggest names in Brazilian football and as a forward-looking, global club, it was the perfect match for Sportsbet.io. Brazilian football fans are among the most passionate in the world, and that makes this partnership another important milestone for us, both in Brazil and beyond.”
This deal is not the first involving both parties, as former Flamengo player and 2002 World Cup Winner, Denilson, also signed on with the operator earlier in the year as its brand ambassador.