Premier League side Everton has expanded on its existing partnerships with Italian food giant Fratelli Beretta and multi-national company USM Holdings.
Fratelli Beretta, which was one of the Toffees’ primary sponsors last season, has now become the club’s new academy partner and will therefore see its logo displayed on the front of the academy teams’ shirts, within the academy areas of the Finch Farm and at each of the academy teams’ home games.
As well as Fratelli Beretta, Everton announced that its initial partnership with USM Holdings, which was signed in 2017 awarding them the naming rights for the Club’s Finch Farm training ground, had been built on, with the International Holding company becoming the Blues’ official matchday presenting partner.
Alan McTavish, Commercial Director at Everton Football Club, said: “The decisions of both Fratelli Beretta and USM Holdings to invest further in their partnerships with us is very pleasing and demonstrates the value they have already seen from their initial partnership deals with us. It is also a sign of our continued commercial progress. Our team are looking forward to working even more closely with these brands and their companies on what are innovate packages of rights that we are sure will work well for all parties.”
The deal with USM is sure to turn the heads of Everton fans as the company is owned by billionaire Alisher Usmanov, who has an estimated net worth of £10.4billion.
As a result of the expanded partnerships, the brands will receive enhanced visibility, including the shirt-sleeve of the first-team training wear and a significantly increased presence on matchdays at Goodison Park.