Liverpool FC has signed a new multi-year deal with video-game developer Electronic Arts (EA), to become the club’s official football simulation game partner.
As part of the deal, EA will gain exclusive access to the LFC logo, kit, players and stadium, Anfield.
The current European Champions were previously affiliated with the Konami developed Pro Evolution Soccer (PES), one of EA Sports’ direct rivals, however its three year partnership came to an end earlier this month.
Billy Hogan, managing director and chief commercial officer at LFC, was optimistic about the deal, commenting: “Our partnership with EA SPORTS will enable us to give our supporters even more opportunities to engage with Liverpool FC through the innovative and exciting world of gaming. We look forward to working together over the next few years.”
The partnership will see both the club and developer work together to produce fan centered specific content which will be accessible across all LFC social channels.
Samantha Ebelthite, UK&I country manager at EA, looked to the future with the UEFA Champions League holders: “We always strive to blur the lines between the virtual and real worlds of football. By partnering with Liverpool FC, we are delighted to continue breaking new ground, providing unrivaled authenticity to fans across the globe. It’s fantastic to become the club’s official football simulation game partner and we’re looking forward to working with the European Champions over the course of the partnership.”
Liverpool have gone in the opposite direction to fellow Premier League club Manchester United, who recently signed a deal with Konami.
FIFA 20, the latest iteration of the game, is set for a global release date of September 27th.