CheckdMedia has united with The Athletic to strengthen its foray into the podcasting sector. 

Since its formation, The Athletic has built an expansive and highly regarded team of writers with a roster that includes former BBC journalist David Ornstein, Liverpool reporter James Pearce and a legend of Leeds United, Phil Hay.

Commenting on what the partnership means, Will Tyrrell Head of Content & Brand Strategy at Checkd Media told InsiderSport: “It’s fantastic to get the support of such an exciting brand after just two series of the podcast. The Athletic is changing the way football fans consume and engage with content in the UK, much like CheckdMedia has in recent years. It’s a really exciting partnership.”

The Athletic joins a growing sponsorship portfolio for the sub-brand ‘I Had Trials Once…’, which continues to go from strength to strength with 250,000 plays of the podcast so far and listeners in 110 different countries. 

The partnership boosts The Athletic’s growth into the UK market, with UK listeners accounting for 90% of the listenership for the podcast. 

Hosted by former professional footballer Gareth Seddon and current Altrincham FC player Jordan Hulme, the podcast has an exciting line-up of guests for the upcoming series.

The guests include former Premier League players and also international female footballers, talking through their careers, sharing stories and discussing the weeks key topics.

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