NASCAR is aiming to enrich its coverage, uniting with NBC Sports to launch TrackPassTM on NBC Sports Gold.
The new streaming product, which is set to launch in early December, represents NASCAR’s most significant undertaking in the direct-to-consumer space.
TrackPass on NBC Sports Gold builds off the foundation set by FansChoice.tv and immediately becomes the most robust live and on-demand motorsports content offering in the domestic digital marketplace.
Steve Phelps, NASCAR president commented: “The launch of TrackPass on NBC Sports Gold is a significant step forward in both our commitment to grassroots racing and the evolution of our direct-to-consumer strategy. By partnering with NBC Sports, we can deliver more high-quality content to fans who have passionately followed their favourite racing series via FansChoice.tv, while increasing product availability and reliability.”
It will bring fans more exclusive live motorsports events and an extensive library of archived documentaries and films. The platform will offer exclusive live viewing of a multitude of motorsports, including American Flat Track, select ARCA Menards Series events (including ARCA Menards Series East and ARCA Menards Series West), NASCAR Whelen Modified Tour, and tentpole grassroots racing events, as well as NASCAR Cup Series and NASCAR Xfinity Series practice and qualifying sessions (NBC Sports’ half of the schedule only).
International Motor Sports Association (IMSA) enthusiasts are also covered, as TrackPass on NBC Sports Gold will feature live and archived content from the IMSA WeatherTech SportsCar Championship, IMSA Michelin Pilot Challenge and IMSA Prototype Challenge. Live NASCAR national series races (NASCAR Cup Series, NASCAR Xfinity Series, NASCAR Gander Outdoors Trucks Series) will not be offered on the platform.
Sam Flood, Executive Producer and President, Production, NBC and NBCSN added: “Our partnership with NASCAR on TrackPass on NBC Sports Gold is a win for racing fans across the U.S., from four-wide action at superspeedways to two wheels sliding across dirt tracks. TrackPass will deliver unprecedented, exclusive live coverage of a wide variety of diehard racing fans’ favorite series – from IMSA, ARCA and American Flat Track, to grassroots racing at iconic local tracks like Bowman-Gray Stadium and Myrtle Beach Speedway. TrackPass is a must-have for passionate race fans.”
Fans can access all the content on TrackPass on NBC Sports Gold for $4.99/month or $44.99/year. Lowerpriced, series-specific subpackages for IMSA, AFT and NASCAR Roots content will also be available. Both the IMSA and NASCAR Roots (which includes ARCA, Whelen Modified Tour, tentpole grassroots events and select NASCAR practice and qualifying sessions) packages are $2.99/month or $19.99/year. The American Flat Track package will have a $1.99/month or $10.99/year introductory rate for 2020. Existing FansChoice.tv registered users will receive an introductory free trial to TrackPass on NBC Sports Gold.
Insider Insight: Leagues and sports continue to explore the avenue of OTT platforms as a form of enriching fan engagement and enhancing their broadcasting capabilities through what many regard as the latest evolution in sports broadcasting.