Harry Maguire linked to allegedly misleading Kingshot ads
Footballers’ appearances in Kingshot promos have sparked scrutiny after the ads were alleged to show gameplay that doesn’t match the real gameManchester United’s Harry...
The 10 most ridiculous ‘official partner’ titles in sports
Sports clubs and franchises have realised they can sell the same sponsorship a dozen times, provided the categories get silly enough. They have risen...
Fox escapes FIFA sanction over World Cup ad-break overrun
Fox escaped FIFA sanction for overrunning ads in the World Cup opener, but stands to make up to $330m from the tournament's first in-game...
Mbappé objects to Betclic use in France World Cup ads
Kylian Mbappé and several of his France teammates have objected to the use of their images in a Betclic World Cup promotion. French sports daily...
Kansas City bets on affordability to make its World Cup mark
As FIFA World Cup 2026 approaches, Kansas City's organising committee is positioning transit access and civic identity as central pillars of its tournament strategyWith...
ITV drops plans for in-games ads for 2026 World Cup
Despite testing picture‑in‑picture ads during the Six Nations, ITV looks unlikely to use the format at the upcoming World Cup. ITV is reportedly not planning...
Brands flock to Amazon’s UEFA Champions League coverage
Amazon’s Champions League rights are proving to be gold dust for the streaming platform and advertisers.Amazon has peeled back the curtain on the growing...
The making of a modern Super Bowl
As the Seahawks and Patriots prepare for Santa Clara, the Super Bowl’s influence stretches far beyond the field, reshaping global broadcasting, hospitality, advertising and...
Gambling advertising censorship: Will Premier League clubs’ revenues plummet?
The debate surrounding gambling advertising in English football has been building for years, and can no longer be ignored. Betting companies have long shaped...
Why ITV’s Six Nations ad format is about survival not greed
ITV's makes history in the UK by introducing picture-in-picture adverts during Six Nations games, though experts say its a response to subscription platforms rather...