Kansas City bets on affordability to make its World Cup mark
As FIFA World Cup 2026 approaches, Kansas City's organising committee is positioning transit access and civic identity as central pillars of its tournament strategyWith...
ITV drops plans for in-games ads for 2026 World Cup
Despite testing picture‑in‑picture ads during the Six Nations, ITV looks unlikely to use the format at the upcoming World Cup. ITV is reportedly not planning...
Brands flock to Amazon’s UEFA Champions League coverage
Amazon’s Champions League rights are proving to be gold dust for the streaming platform and advertisers.Amazon has peeled back the curtain on the growing...
The making of a modern Super Bowl
As the Seahawks and Patriots prepare for Santa Clara, the Super Bowl’s influence stretches far beyond the field, reshaping global broadcasting, hospitality, advertising and...
Gambling advertising censorship: Will Premier League clubs’ revenues plummet?
The debate surrounding gambling advertising in English football has been building for years, and can no longer be ignored. Betting companies have long shaped...
Why ITV’s Six Nations ad format is about survival not greed
ITV's makes history in the UK by introducing picture-in-picture adverts during Six Nations games, though experts say its a response to subscription platforms rather...
Anthony Joshua’s Polymarket plug adds twist to Jake Paul fight
Heavyweight boxer Anthony Joshua appears to have agreed a partnership with Polymarket, which his upcoming opponent Jake Paul also has ties to. Anthony Joshua’s (AJ)...
Spurs training kit and UK racing rights repurposed to spotlight Safer...
Premier League and racing inventory used for responsible gambling messages as scrutiny on betting sponsorship intensifiesPremier League training kit, pitchside LED boards and UK...
Amazon Ads expands access to sports streaming ad inventory
Advertisers will be able to buy streaming ads programmatically across Premier Sports’ app.Amazon Ads is giving advertisers access to Premier Sports’ streaming ad inventory...
How the NHL skated into prediction markets – and a grey...
A rink-side scene setter for a story about trademarks, trading, and a still-moving legal frontierOn a chilly weeknight, rink boards hum with Digitally Enhanced...