Racing content and data services provider Sports Information Services (SIS) has secured a new partnership with Pin Projekt‘s sports betting brand WWin which will see SIS supply racing content from two of its 24/7 Live Betting Channels.
Under the terms of the new agreement, SIS will make its horse racing channel available to the operator, which will feature 27,000 live international races a year. In addition, SIS will supply its greyhound racing channel that includes 33,000 races from British and Irish tracks.
Anze Gantar, Digital Sales Manager at SIS, said: “This is an important deal for us as we continue to build our international customer base. Bettors across Bosnia and Herzegovina will soon be able to enjoy an exciting betting experience through our 24/7 Live Betting Channels.
“We’ll be working closely with the WWin team to ensure that these new channels will drive engagement from the-off and deliver increased betting revenues for the operator.”
WWin will also receive live streamed pictures, data, commentary, on-screen graphics and betting prompts, which will help boost customer engagement and turnover.
Ivan Grkovic, Chief Commercial Officer at Pin Projekt, said: “We’re excited to have reached this agreement with SIS for its ground- breaking 24/7 Live Betting Channels.
“With this new 24/7 service, we’ll significantly boost our racing offering with a significant number of betting opportunities across the day, providing an optimal experience for our customers.”
