SIS (Sports Information Services) has extended its content creation and distribution agreement with Racecourse Media Group (RMG), collecting audio-visual and data from British racecourses. 

Building on an existing five-year agreement first signed in 2018, the new three-year contract will cover 1 April 2023 to 31 March 2026 and will see data distributed to British and Irish operators.

Martin Stevenson, CEO of RMG, detailed that the renewed partnership will produce ‘quality, core content for bookmakers,’ whilst also working to reduce ‘leakage’ from the sport, as part of a wider RMG commitment to return profits to horse racing.

“We are delighted to continue our partnership with SIS for a further three years. LBO revenue remains an extremely significant media rights income source for RMG’s racecourses,” Stevenson remarked.

“This deal will further increase the value of LBO rights by invigorating betting turnover via first-rate production and presentation of horseracing for the LBO audience.

“We look forward to working with SIS on new and innovative ways in which the quality content from our racecourses can be produced and presented, including the introduction of in-play betting on racing in betting shops.”

The agreement represents a further expansion of SIS’ horse racing foothold, having also partnered with sports betting operators  Sky Bet, Orenes and Codere – with the latter two deals focused on various international markets and Mexico’s Hipódromo de las Américas racetrack respectively – whilst also clinching the broadcasting rights to the full Saudi Arabian horse racing schedule, including the flagship Saudi Cup.

“SIS is very pleased to extend the relationship we hold with RMG and are confident that this agreement will continue to deliver excellent value for racecourses and bookmakers with a collaborative approach to growing the value of horseracing,” commented Richard Ames, Chief Executive of SIS.

“Winning this extension in a competitive situation is testament to the good work and excellent relationship that has been fostered between the companies over the last three years. I look forward to RMG’s premium racing content being the cornerstone of SIS’ racing services for many years to come.”

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