The Racecourse Media Group (RMG) has signed a media rights distribution agreement with the Royal Calcutta Turf Club (RCTC), covering UK and Irish horse racing fixtures for the Indian market.
Under the terms of the agreement, RMG racing content will be streamed live for pari-mutuel (tote) betting on betindiaraces.com, the mobile and web-based digital platform of the RCTC.
SIS (Sports Information Services) – the data distribution partner of RMG – will also play a significant role in the arrangement, powering covering and betting on horse racing meetings from all 34 UK and 26 Irish racecourses, leveraging its feed.
Ian Houghton, Director of International at RMG, said: “With many of the real highlights of the Flat season taking place in UK and Ireland, it’s a great time to launch, plus it dovetails well with the Indian racing season, which starts again now.
“Initial turnover levels are encouraging, and we are looking forward to working closely with Royal Calcutta Turf Club to help build awareness and understanding of UK and Irish racing.”
Coverage will include grade-1 races from Epsom Downs, Newmarket, York and Goodwood racecourses, and other RMG UK partners, whilst SIS will also stream Irish racing from Curragh and Leopardstown, the first time fixtures form these venues have been made available to Indian racing enthusiasts.
The agreement represents another expansion of RMG’s global horse racing and betting streaming remit, having extended its licencing rights agreements for the distribution of audio visual and data content to betting shops from race tracks across the UK last month.
Harish Ramchandani, Chief Steward at the Royal Calcutta Turf Club, remarked: “The Royal Calcutta Turf Club, one of the oldest race clubs in the world, is delighted to work with Racecourse Media Group in bringing horse racing from British and Irish racecourses.
“Indian horseracing enthusiasts are appreciative of high-quality international racing for wagering and live viewing, at their fingertips and while on the go. Racing is a very popular sport the world over and we look forward to growing its audience in India.”