Everton Women will be provided with an improved leadership structure and increased investments ahead of the sides new ‘One Club’ strategy.
Willie Kirk’s Women’s Super League (WSL) side will be given more resources for squad development in order to continue to compete against a financially growing competition. Making the process easier off the pitch will be a new strategic leadership team headed by Everon’s CEO, Professor Denise Barrett-Baxendale.
Barrett-Baxendale will chair the new strategy focused on Everton Women, providing the club with a similar strategic vision to Carlo Ancelotti’s men’s side.
The professor stated: “This football club has played a significant role in the development of the women’s game. As well as winning a host of domestic silverware and playing in European competitions, Everton has produced a number of women’s players that have gone on to represent their countries with distinction at major tournaments.
“Our ‘One Club’ vision is a clear symbol of togetherness and unity. We have already taken the progressive and significant steps of bringing our men’s and women’s teams closer together in identity and location, with them both using the state-of-the-art facilities at USM Finch Farm.
“We will now build on the foundations for success – with a clear focus on competing for honours with the elite of women’s football.”
Sasha Ryazantsev has been announced as Managing Director, whilst continuing her role as director. The move will ensure that Everton Women gain senior representation in the Everton boardroom, providing the side with another voice to discuss resources and strategies.
The final change for Everton Women’s strategic leadership team will be Sarvar Ismailov who has moved from global partnerships consultant to become Everton Women’s first sporting and commercial director.
Everton Women have developed significantly over the space of 12 months with the side’s new purpose-built stadium at Walton Hall Park being developed last month. The move has allowed Everton to bring women’s football to the heart of the city on a regular basis for the first time.
Insider Insight: Everton’s decision to restructure its women’s side will undoubtedly be a positive move for the club. Everton Women certainly benefit on the pitch with new resources available.
Furthermore, the side will now be a part of Everton’s growth and development programme, enhancing women’s football and increasing Everton Women’s brand appeal.