Everton FC has renewed a partnership with Football Manager which will continue to be an official partner of the club’s women’s team.
First launched in 2021, the deal will see the gaming company’s branding continue to appear on interview backdrops and across content output from Everton Women’s official social media accounts.
The Sports Interactive-operated firm will also feature in pitch-side advertising at the women’s team’s purpose-built home, Walton Hall Park.
Alan McTavish, Chief Executive Officer of Everton Women, said: “Having worked extensively with Football Manager in the past, it’s great to be able to continue our relationship with the Collyer brothers, Miles Jacobson and his fantastic team as they work towards incorporating women’s football into their globally successful game.
“Women’s football is a rapidly evolving commercial landscape and top brands from diverse industry sectors across the globe are identifying it as a phenomenal opportunity to deliver both return on investment and return on objectives.”
Football Manager includes a database of over 800,000 players and staff and has begun work on including women’s football in a future edition of the game.
The continuation of this partnership also provides the brand with access to matchday experiences, player appearances and official merchandise for giveaways.
“We are delighted to extend our relationship with Everton Women,” added Richard Trafford, Head of Partnerships and Business Development at Sports Interactive.
“The Founders of our studio are lifelong Everton fans, so we know very well just how passionate and loyal the supporters are.
“Everton was the studio’s first top-flight partner a decade ago and to continue this relationship with the club, who not only do great work in the community, but also have an ever-increasing global reach, will hopefully help us reach new heights with all our Football Manager titles.
“Introducing women’s football to Football Manager is a long-standing commitment of the studio and this partnership with Everton is a key part of reinforcing our support of the women’s game.”