AFC Bournemouth has revealed that Vitality, the club’s stadium sponsor, will be the side’s official shirt partner for the remainder of the 2019/20 season.

As part of the expanded deal, the health and lifestyle brand will be the Premier League side’s new front of shirt sponsor, replacing online gambling firm M88 after the firm was being investigated by the UK Gambling Commission.

AFC Bournemouth commercial director, Rob Mitchell, stated: “Vitality has been a great supporter of the club over the past five years and I am delighted that we have been able to build upon this at such an important and exciting time of the season.

“Vitality is a brand which has a focus on health and wellbeing with a headquarters in the heart of our town.

“So, for a club which prides itself on community and healthy lifestyles, this is a perfect partnership and one that we love being a part of.”

Vitality has also announced that the firm will use part of its commercial assets, which include LED advertising and interview backdrop space to pay tribute to NHS staff and key workers during the global health pandemic. 

Neville Koopowitz, CEO at Vitality, added: “We are delighted to be able to extend our partnership in this way with AFC Bournemouth.

“As a local employer in the town, we are pleased to be able to support the club, town and community in this way, and are proud to not only have Vitality’s name and brand on the shirts worn by the club’s players, but to be able use our sponsorship assets to call out and celebrate the vital role the NHS has played in past months.

“Sport brings us all together in a way very little else does and there is undoubtedly a unique opportunity for football to do this for us all at the moment.

“I look forward to the rest of the season with AFC Bournemouth and hope every single match not only brings us together but inspires many more people to get active and playing more football.”

Bournemouth’s 2019/2020 kit with the club’s new sponsor, which is available to purchase, will be first used next weekend against Crystal Palace as the two sides clash in the BBC’s first-ever live Premier League broadcast.

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