StreamAMG has struck a new deal with Birmingham City as both entities agree a new long term contract extension.

As part of the extension, the online video solutions and OTT service provider will continue to work on the club’s BluesTV platform, which was launched in 2017. The service garnered increased popularity in recent weeks given that season ticket holders can watch live Birmingham City games as part of EFL’s new initiative created during the global health pandemic.

Ian Dutton, Birmingham City’s chief commercial officer, commented: “We are delighted to continue our relationship with StreamAMG, bringing Blues live and on-demand video content to Birmingham City supporters”

“The unfortunate Covid-19 circumstances forcing football behind closed doors has meant that this partnership is now more crucial than it has ever been.

“We are thankful for StreamAMG’s services allowing us to broadcast our games to domestic and international supporters.”

BluesTV primarily features two of StreamAMG’s services. Firstly, MediaPlatform handles content storage, player customisation and more. Meanwhile, CloudPay manages customer payments and subscriptions, including pay per view passes, seasonal subscriptions and voucher code distribution.

In recent years the firm has developed its services to work with clubs across the EFL including thirteen Championship clubs and four clubs in League One and League Two.

StreamAMG’s chief executive officer, Hugo Sharman, added: “We continue to enjoy an excellent relationship with Birmingham City who have long been one of our most engaged football clients. We look forward to continuing our work with them over the coming years.”

The EFL made its anticipated return this month, with seven games to go Birmingham sit in 16th place seven points off the relegation zone.