MLB expands sports betting portfolio with theScore

Credit: Cal Sport Media/SIPA USA/PA Images

Ahead of Major League Baseball’s (MLB) return on 23 July, theScore has signed a multi-year agreement which sees the firm become an authorised gaming operator for the competition.

As part of the deal, the company will gain access to official MLB data, league marks and logos for its mobile sports betting app, theScore Bet. Additionally, the two entities will collaborate on ‘best-in-class practices’ in order to protect the integrity of MLB games.

Kenny Gersh, MLB Executive Vice President, Gaming & New Business Ventures stated: “Working with theScore is another important step in offering baseball fans a variety of unique gaming options to continually engage with our sport. theScore is an innovative company that shares our vision for developing fandom with new, creative gaming opportunities on a variety of platforms.”

The operator is currently taking wagers in New Jersey and is set to launch in both Indiana and Colorado in the coming months, subject to receiving all licenses and approvals. Additionally, theScore Bet has been integrated with the firm’s sports news and scores app to deliver a holistic media and gaming experience.

“We’re thrilled to work with MLB, helping bring our fans an even deeper experience as we begin our multi-state expansion of theScore Bet,” added John Levy, Founder and CEO of theScore. 

“We know our fans are eager to watch and bet on America’s pastime, and we’ll be ready to bring them a best-in-class integrated media and betting offering when play resumes and for seasons to come.”

The deal marks MLB’s fifth gaming operator partnership with the league securing deals with DraftKings, FanDuel, BetMGM and Fox Bet. Moreover, theScore continues to add to its sports betting portfolio after previously becoming an authorised gaming operator for the NBA in January. 

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