Coventry City Football Club has signed a ‘significant’ sponsorship agreement with BoyleSports, which is expected to generate ‘vital revenue’ for the club.
The partnership, which covers the 2020/21 season, will see the Irish bookmaker named as the ‘Principal Partner’ of the team – with its logo adorning the front of the playing kit and replica shirts next season.
It will be Coventry’s highest value front of shirt sponsorship deal since the 2011/12 campaign and will provide a welcome financial boost for the team.
Coventry City Chief Executive Dave Boddy commented: “We’re very pleased to welcome BoyleSports to Coventry City as our new shirt sponsor and principal club partner.
“This is a significant deal for the Football Club and will provide much needed and significant revenue for the Club, helping to support Mark Robins and the team in preparation for the upcoming Championship season.
“BoyleSports have already shown great enthusiasm about their new sponsorship and supporting the Sky Blues, and we look forward to working with them. In line with EFL guidance, the Club and BoyleSports will work closely to ensure that the promotion of any gambling products is conducted responsibly and in line with all appropriate licensing and regulatory guidelines.”
Conor Gray, CEO for BoyleSports, has welcomed the new deal. He added: “Having chosen the Midlands to be the base for our expansion into Britain, we are proud to cement our commitment to both Coventry and to the wider Midlands area with this deal.
“We see exciting times ahead for BoyleSports in the Midlands, and with their recent promotion to the Championship, we wish Coventry City FC all the very best in their upcoming season.”