Wolverhampton Wanderers FC has extended its sponsorship arrangement with sports betting firm BoyleSports, with a range of fan engagement and advertising caveats.
The contract renewal will see BoyleSports continue to serve as the club’s official Molineux betting partner for the 2021/22 Premier League season, whilst launching special offers, activations, competitions and experiences for the team’s gold supporters.
Additionally, BoyleSports will benefit from branding across the Molineux stadium’s LED screens during matches, as well as via the club’s social media channels and on the official Wolves matchday programme.
“We are delighted to extend our partnership with Boylesports following a successful first season working together while games were behind closed doors,” said Kieron Ansell, Partnerships Sales Manager, Wolverhampton Wanderers.
“We look forward to continuing our flourishing partnership as supporters return to Molineux for what we expect to be another exciting Premier League campaign.
“As official partner, BoyleSports will have a great presence inside the stadium on matchday while we cannot wait for our fans to interact with the range of special offers and competitions BoyleSports are launching this season.”
The partnership extension maintains BoyleSports presence in English top-flight football, with the Drogheda-based company recently adding Wolves’ fellow Premier League side Newcastle United FC into its sponsorship portfolio.
BoyleSports CEO, Mark Kemp, added: “We are excited to continue and further strengthen our partnership with the excellent team at Wolverhampton Wanderers, as we reinforce our commitment to expanding BoyleSports in the UK.
“As an official partner, we look forward to BoyleSports betting being available on our app, online and at Molineux for the new season. We both have great ambitions this season, and we wish Wolves and their fans all the best of luck for a successful campaign.”