Newcastle United FC has added a third sports betting operator into its portfolio of official partners, naming BoyleSports its UK and Ireland betting partner.

The two-season partnership will feature a fan engagement element for Magpies supporters in the 18+ demographic, with the Dundalk-based bookmaker initiating a range of activations, competitions and experiences in addition to launching exclusive promotions and special offers around matchdays.

The operator, which is active in both the UK and Ireland sports betting markets, will also gain marketing exposure from branded betting terminals installed at the Premier League team’s 52,305 St James Park stadium.

Dale Aitchison, Head of Commercial at Newcastle United, remarked: “We are very pleased to welcome BoyleSports on board and we look forward to kicking off our partnership as the new season begins.

“BoyleSports has long had an affinity with football and we are pleased to be working together to offer a first-class betting service for supporters on a matchday at St. James’ Park.”

BoyleSports joinsn88 and bet365 as betting partners of Newcastle United, with additional collaborators including stadium naming rights holder Sports Direct, brewery partner Carling, vehicle partner Pulman Volkswagen, sportswear brand Castore and travel search engine KAYAK.

“As we expand in the UK, BoyleSports are delighted to be teaming up with the great team at Newcastle United,” commented Mark Kemp, CEO of BoyleSports.

“As an official partner for the new season, we look forward to BoyleSports betting being available online, on mobile and at the fantastic St. James’ Park. We wish Newcastle United and their wonderful fans the very best of luck for a successful season.”

The agreement between the club and John Boyle’s sports betting brand, which operates 340 retail outlets across the UK and Ireland, comes as the English top-flight kicked off on Friday 13 August.

Furthermore, the deal builds on the operator’s enhancement of its sports content during the UEFA 2020 European Championship which saw sports broadcaster Natalie Sawyer partner with the company as a brand ambassador.

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