Following 10Bet’s exit, Blackburn Rovers has announced that Recoverite Compression will be the club’s new front-of-shirt sponsor after signing a two-year deal with the performance brand.
As part of the deal, the firm’s logo will be featured on all first team, Under-23s, youth and replica kits. Additionally, Recoverite Compression will collaborate with the club to supply ice and heat compression garments whilst also providing a technical development programme with the players and support staff.
Blackburn Rovers Chief Executive, Steve Waggott, stated: “We are absolutely delighted to have entered into this very exciting and unique partnership with such a cutting edge and innovative company.
“We have been scouring the market for a principal partner to fit in with our community inclusion strategy and eventually, in a very challenging market, have secured an initial two-year deal with a company that not only will be on the front of shirts across all age ranges, but will also see them working closely alongside our medical and sports science teams to assist in injury prevention and quicker recovery times for the injured players.
“Importantly, it has moved us away from the betting market on the front of shirts, which should open up new replica shirt sales across our community and also our young supporter base, who in recent years have not been able to wear the exact same shirt as their first team heroes.”
The news of Blackburn opting against a gambling sponsor follows on from Swansea’s announcement that Swansea University would be the club’s new front-of-shirt partner for the upcoming campaign.
Blackburn’s partnership with Recoverite Compression was unveiled last Saturday prior to the club’s Carabao Cup clash with Doncaster.
Recoverite Compression Director Rick Delaney commented: “We are truly delighted to partner with such an iconic sporting brand as Blackburn Rovers.
“This ground-breaking partnership will not only see the brand enjoying significant global exposure, but in a true first in sport, we will be working closely with the club, including the supply of product and technical expertise to improve player performance and recovery, as we aim to support Rovers in their push for promotion to the Premier League.”
