Crystal Palace secures IQONIQ sleeve sponsorship deal

Credit: Crystal Palace

Crystal Palace Football Club has revealed that IQONIQ will be the club’s new shirt sleeve sponsor for the upcoming Premier League season.

The new fan engagement platform, which is set to launch in September, will have its branding prominently featured inside Selhurst Park throughout the duration of the partnership.

Crystal Palace Chairman, Steve Parish, stated: “This partnership with IQONIQ is a fantastic opportunity for us to further engage with our existing fanbase on a new platform, while offering quality content combined with innovation, to expand our international reach to prospective fans at a time when finding new ways to engage with our audience is so important.

“We are also pleased that an innovative new digital platform saw the enormous reach and prestige that is associated with having branding on our playing shirts, as we proudly enter our eighth successive season in the Premier League.”

IQONIQ is a platform that plans to ‘connect’ fans with a variety of clubs and athletes through the use of content and experiences which enable a ‘richer and more personal relationship with their club’. As a result Crystal Palace’s partnership will provide its fans with more fan engagement opportunities, including prizes and rewards.

Kazim Atilla, CEO of IQONIQ, added: “We are very happy to have agreed a partnership agreement with Crystal Palace, a club renowned across the world for its passionate and loyal supporters. We look forward to working together with Crystal Palace to drive new opportunities for fan engagement, create unique experiences for Eagles fans, and to benefitting the club and its vast online community.”

Despite not officially launching, IQONIQ has already created a portfolio of sporting partners including AS Monaco and Marseille alongside Formula 1 side McLaren, Euroleague Basketball, and the Drone Champions League. 

As part of the deal Crystal Palace has also named the platform as its exclusive fan engagement partner.