Credit: Cal Sport Media/SIPA USA/PA Images

The Jacksonville Jaguars have signed a multi-year partnership with global payment and data ecosystem provider Tappit which will result in TIAA Bank Field implementing contactless mobile payment technology.

This will be Tappit’s second partnership with an NFL side as the firm looks to help bring fans back to stadiums in a safe manner where little contact is needed during the matchday experiences.

The firm will provide the technology for Jags Pay, Jacksonville Jaguars’ mobile payments system through the team’s official app. As a result, this will allow fans to make purchases using only their mobile devices. Fans will be able to link any bank or credit card to the app to enjoy a frictionless payment experience, helping fans purchase food, drinks and merchandise quickly and efficiently. 

Chad Johnson, Jaguars’ senior vice president of sales and service and chief content officer stated: “Health and safety are at the forefront of all our fan experience upgrades in 2020, which is why TIAA Bank Field will become a cashless venue for Jaguars games.

“With the creation of Jags Pay powered by Tappit, we’re able to minimise person-to-person contact and speed up transactions ensuring fans can return to their seat as quickly as possible. The Tappit technology also gives the Jaguars unique insight into each fan’s preferences, including their favourite food or drink.”

Tappit’s system integration also looks to boost the management opportunities for the Jacksonville Jaguars, with season ticket holders who use Jags Pay receiving special discounts on select food and beverage items whilst also creating personalised offers to general users.

The solutions provided by Tappit is one of many partnerships being created to minimise the amount of contact between fans and staff. The cashless solution also reduces the risk of fraud and theft, as all payment information is kept securely within the Jaguars’ app.

Tappit CEO Jason Thomas added: “At Tappit, we’re here to keep fans and staff safe, and we know that coming back into large venues will be a serious choice all fans will make in the current climate 

“It’s up to teams to alleviate any fears and let fans know that not only are they wanted back in the stadiums, but they will be welcomed back safely. A huge part of keeping them safe is cleaner, cashless payments through solutions like Tappit. But not only is Tappit providing that clean and seamless payment experience, we are also equipping teams like the Jaguars with invaluable customer insights and data other payment methods can’t provide.”

Tappit’s technology has been integrated in the Jaguars’ mobile app immediately, however, the firm is still in the process of updating all the point-of-sale locations throughout TIAA Bank Field. It is expected that the stadium will be cashless in the coming weeks.