Following on from Lazio’s new commercial agreement, fellow Serie A side AC Milan has agreed a new partnership with Italian apparel company Harmont & Blaine to provide formalwear and club uniforms for its senior men’s team.
Additionally Harmont & Blaine will provide clothing for AC Milan’s women’s teams, as well as its technical staff, with the uniforms designed to create a modern approach and a ‘strong visual impact’.
AC Milan CRO, Casper Stylsvig, commented: “We like our players to arrive at each fixture feeling their best and looking their best when representing the club in domestic and International settings, so I am proud to be announcing a very valuable relationship with Harmont & Blaine across both our men’s and women’s teams. Both brands have a wonderful history and are fully aligned in the core values of innovation and modernity”.
Harmont & Blaine will also supply a second collection for AC Milan titled ‘Travel’, with the clothing featuring ‘high-performance anti-crease looks’ with a specific focus being put on comfort.
As a result of the deal, the firm has been named as the club’s official style partner for the next two seasons.
Marco Pirone, CEO Harmont & Blaine SpA, added: “As an admirer of quality sport, I can say that we are very happy to undertake this collaboration with AC Milan – a sports excellence in Italy and the world, and especially, the undisputed example of positive values that we share, such as loyalty, teamwork and daily commitment.”
Throughout the duration of the two year deal, Harmont & Blaine will also be featured in AC Milan’s traditional marketing activities. In addition, both entities will collaborate on projects that will also extend from digital to retail experiences.
AC Milan will kick off its Serie A campaign on Monday, September 21 however before that the team faces Irish side Shamrock Rovers tomorrow (Thursday) in a UEFA Europa League qualification clash.