OneFootball has announced that it will create a ‘digital-first, free-to-air broadcasting model’ for all Bundesliga fixtures this season in a number of LatAm football markets following a new partnership with Bundesliga International.
As a result of its agreement with Deutsche Fußball Liga’s (DFL) subsidiary, Germany’s first division games for the 2020/21 campaign will be broadcast on OneFoobtall’s platform for free in Argentina, Bolivia, Chile, Colombia, Ecuador, Paraguay, Peru, Uruguay and Venezuela.
Robert Klein, CEO of Bundesliga International, commented: “We want more fans to experience and enjoy the fast, attacking football of the Bundesliga and OneFootball’s highly engaged subscriber base delivers that audience throughout South America. We are excited to continue our partnership with OneFootball and make the Bundesliga freely available to millions of people across the region.”
The partnership was facilitated by sports business agency SPORTFIVE, the media rights partner of Bundesliga International, with the agreement highlighting OneFootball’s goal to be ‘the ultimate destination for everything football and provide fans with a complete, flexible and affordable offering’.
In addition to the Bundesliga fixtures, OneFootball will also broadcast the German Supercup, between Bayern Munich and Borussia Dortmund, and the promotion/relegation end of season fixtures.
The Bundesliga International has also revealed that alongside the live broadcasts by OneFootball certain matches will be made available to local and FTA linear broadcasters on a non-exclusive basis.
Lucas von Cranach, CEO and founder of OneFootball, said: “Our new partnership with Bundesliga International continues our mission to democratise football as OneFootball will now be streaming live action from one of the most exciting leagues in the world directly to fans for free throughout South America.
“The innovative model we are pioneering solidifies our presence in the market and offers a new generation of football fans readily available, personalised, live content at their fingertips.”