Dugout highlights growth in women’s football with latest viewership figures

Arsenal women's team celebrating a goal.
Credit: Tess Derry/PA Wire/PA Images

Football-specific digital media company Dugout has released figures highlighting the continued growth of women’s football, particularly in content engagement, with video views increasing by 700 per cent over the last 12 months.

Dugout’s figures not only highlight the growing popularity of the women’s game but also it highlights the firm’s recent focus on women’s football with the firm sharing videos from clubs such as Arsenal Women Football Club, Manchester City Women and Chelsea Football Club Women.

Moreover, Dugout also recently announced that Madrid Club de Fútbol Femenino (Madrid CFF) would become the first women’s club to have its own dedicated channel on the platform.

Lauren Trisconi, Head of Club Relationship Management, Dugout, commented: “Interest in women’s football is soaring and we have seen significant levels of engagement with our content. We are proud to bring fans closer to their favourite clubs and players, and help to raise the profile of the women’s game globally.

“We look forward to boosting our women’s football offering, partnering with more clubs and bringing more content to fans than ever before.”

In terms of specific viewership on Dugout’s platform Arsenal’s Beth Mead, Juventus’ Barbara Bonansea, plus Chelsea’s Sam Kerr and Fran Kirby have been announced as the most popular players in terms of viewership. Furthermore, Thailand, Turkey, Vietnam and Italy have engaged with the most female football content over the last 12 months on the platform.

Dugout has also cited that the growth of women’s football, which has resulted in more video views, is as a result of last year’s FIFA Women’s World Cup, which attracted more than one billion viewers and the strength of The FA Women’s Super League.

Tom Hines, Head of Media, Arsenal, added: “Arsenal Women has been a core pillar of our football club for more than 30 years and we’re proud to be at the forefront of driving women’s football to record heights on and off the pitch. We’re always looking for new and innovative ways to connect with our diverse, global fanbase.

“It is an exciting time to be part of women’s football, with interest levels reaching record heights and, in the past year, our content on Dugout has reached unprecedented levels. Our high-quality content showcases the very best of the club and our players and it has done exceptionally well on Dugout. We’re delighted to be reaching new and existing fans all over the world.”

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