Manchester United has taken up the option to extend their shirt sponsorship deal with Chevrolet.
The car manufacturer has appeared on the front of the Red Devils’ jersey for seven years and the contract was due to expire at the end of the 2020/21 season, but will now run until December 2021.
The club had been looking for a replacement sponsor but decided to continue its long-standing partnership with Chevrolet, due to the disruption caused by the Covid crisis.
It was revealed the club’s annual financial statement earlier in the month that net revenue has dropped by 20% from the previous year’s results.
United, who failed to qualify for the UEFA Champions League last year, cited the “impact of deferred sponsorship payments of £80 million” as one of the reasons why the club have witnessed their lowest figure since 2013/14.
United’s Executive Vice-Chairman, Ed Woodward, said that securing a new primary shirt sponsor is not top of the club’s list in the current climate: “Our focus remains on protecting the health of our colleagues, fans and community while adapting to the significant economic ramifications of the pandemic.
“Within that context, our top priority is to get fans back into the stadium safely and as soon as possible.”
Although, the club reported that it is having “encouraging” discussions with potential future sponsors, with football back underway.
