Sporting Solutions is set to roll out its fully automated pricing and risk management solutions to its customer base, utilising Stats Perform’s official data from the Women’s Tennis Association (WTA) Tour.
In November, Stats Perform secured a deal for the exclusive rights to distribute umpire data for its tour from 2021-2026 in a ‘landmark agreement for women’s sport’. Using this data, Sporting Solutions will supply in-play pricing for approximately 80 tournaments held annually to its network of sportsbooks.
“Sporting Solutions is a high calibre, progressively-minded pricing and risk management supplier and a long-term partner of our premium ultrafast betting data service,” Shane Gannon, SVP B2B & Strategic Partnerships at Stats Perform, said.
“Their reputation for innovation means we’re delighted, but not surprised, that they immediately saw the impact our new official WTA data would have on the tennis betting experiences of their lottery and sportsbook customers.”
In addition, Sporting Solutions will offer premium pricing alongside automated solutions for risk management. The sportsbook and lottery supplier expressed that the solution has been designed to enable operators to generate better prices for players whilst also being able to control payout rates and operational costs.
Ed Peace, Managing Director at Sporting Solutions, explained: “The increasingly high profile nature and competitiveness of the WTA tennis tour make it part of a must-have offering for our global portfolio of Tier 1 and lottery sportsbooks, and we’re delighted to continue using official data to underpin our pricing and risk management solutions.
“We already have the most advanced tennis models on the market – both in terms of methodology and market offering – and we look forward to delivering new and innovative betting experiences which drive bottom-line growth for our partners using Stats Perform’s exciting new ultrafast shot-by-shot feed.”