SheBelieves Cup breaks Fox Sports viewing audiences

The US women’s national team’s (USWNT) triumph over Canada in the group stages of the SheBelieves Cup broke viewing records for the competition on Fox Sports 1.

The pay-television channel drew in an audience of 498,000 as the US edged Canada 1-0 last Friday, with Rose Lavelle netting the decider in the invitational tournament. The USWNT faces Argentina on 25 February next at the Exploria Stadium in Orlando on Thursday.

Viewership in the US was also up 78% from the average figures from the 2019 edition of the tournament. According to Fox Sports, the game was the third most watched USWNT match ever on the FS1 channel, not including FIFA World Cup games.

Last week, it was announced that the competition will be aired in 27 countries outside of the US as part of a record distribution deal negotiated by Soccer United Marketing and the IMG agency.

Last year, the National Women’s Soccer League (NWSL) recorded groundbreaking domestic viewing audiences as the sport continues to grow in popularity. Earlier in January, the division unveiled its expansion plans for 2022 as it looks to establish itself as ‘the best women’s soccer league in the world’.

Angel City FC is set to become the new women’s soccer franchise in Los Angeles, whilst Sacramento is also set to gain a team, following the planned introduction of Racing Louisville this year.

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