Cazoo moves into horse racing with Epsom Derby sponsorship

Online car retailer Cazoo has secured the main sponsorship of this year’s Derby Festival at Epsom Downs Racecourse via a deal brokered by The Jockey Club.

The collaboration will see the event rebranded as the Cazoo Derby Festival, along with significant brand exposure and the exclusive naming of eight races over the course of the festival, taking place from 4 to 5 June, kicking off with the Cazoo Oaks on day one.

Furthermore, the brand will also benefit from exposure and branding rights all year round at The Jockey Club’s 15 racecourses across the UK.

“Cazoo is a highly ambitious and successful growth brand that matches our ambitions for the future of the world’s most famous Flat race,” said Nevin Truesdale, Chief Executive of The Jockey Club.

“You cannot overstate the importance of the Derby to our sport globally, and it’s vital we work with a partner passionate about bringing that to life in the years ahead.”

Expanding its growing portfolio of sports teams and leagues, the London-based online car retailer maintains sponsorship agreements with Aston Villa and Everton in the Premier League, as well as a recently announced a deal with the English Football League (EFL).

Last year, Cazoo also signed on as a sponsor to this year’s upcoming Rugby League World Cup, representing the most lucrative seven-figure deal in the tournament’s history.

Alex Chesterman OBE, Founder and Chief Executive of Cazoo, noted: “We’re delighted to be sponsoring the Cazoo Derby Festival, one of the biggest events in horse racing.

“As the second biggest spectator sport in Britain, we look forward to engaging with racing fans around the country through this extensive partnership with The Jockey Club and to delivering the best car-buying experience to horse racing fans across the country.”

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