The Professional Darts Corporation (PDC) has announced online car retailer Cazoo as the latest sponsor of the World Darts Championship, the UK Open, Players Championship Finals and Masters.
The new multi-year collaboration follows Cazoo’s existing partnership with the PDC, formed in 2021 as title sponsors for the World Cup of Darts, European Championship and Grand Slam of Darts.
“Cazoo’s partnership with the PDC has already seen their brand receive huge worldwide exposure and this new multi-event deal will extend their sponsorship to four of our biggest and most prestigious events,” commented PDC Chief Executive, Matt Porter.
“The World Darts Championship attracted huge global attention across the festive period and remains our sport’s flagship tournament, with attention already turning to the 2022/23 event only days after Peter Wright lifted the Sid Waddell Trophy!”
In extending the brand’s partnership to eight PDC tournaments, Cazoo is also title sponsor of the upcoming Premier League, commencing February until May in the UK, Ireland, Netherlands and Germany with players such as World Champion Peter Wright, reigning champion Jonny Clayton and world number one Gerwyn Price.
“When you ally the success of that event to the hugely popular UK Open, Players Championship Finals and Masters events which Cazoo are also now backing, this is another big boost which follows the recent announcement of prize money on the PDC circuit increasing to over £15 million,” Porter continued.
“We look forward to continuing to work with Cazoo over the coming years to maximise the biggest sponsorship in darts history and continue our global growth.”
The new deal will begin in March with the Cazoo UK Open being played at the Butlin’s Minehead Resort, live on ITV4, as James Wade defends the title he claimed at the multi-board event in 2021.
Alex Chesterman OBE, Founder & CEO of Cazoo, added: “We’re excited to extend our partnership with PDC and Matchroom to include the world-famous World Darts Championship. This deal will grow our audience as we continue to build Cazoo into a household brand and deliver the best car buying and selling experience across the UK and Europe.”
Outside of darts, further sponsorship deals that the enterprise holds includes Everton, Aston Villa, the EFL, the World Snooker Tour and the European Tour, to name a few.
Last week in the final of the PDC World Darts Championships, Peter Wright (‘Snake Bite’) beat Michael Smith 7-5 at the Alexandra Palace to become the 2022 champion.