Cryptocurrency casino Stake.com has named Ultimate Fighting Championship (UFC) duo Alexa Grasso and Marlon Vera as the sportsbook’s newest brand ambassadors.
Joining fellow mixed martial artist and middleweight champion Israel Adesanya in the Stake.com roster, the trio will look to ‘further improve UFC’s betting experience on the platform’ through the new collaboration, officially announced ahead of UFC262.
Established in 2017, Stake.com already serves as the official betting partner of the UFC in Latin America and Asia, through an agreement inked at the beginning of the March, as the company continues to ‘make noise around the Octagon’.
Upon the announcement of the deal, Milan Jovancevic, Stake’s Public Relationships Manager, said: “All of us at Stake are massive UFC enthusiasts. We’re excited to partner with such a dominant brand to deliver a one-of-a-kind betting experience and accelerate our global expansion.
“We could not be more thrilled with all the unique possibilities this partnership unlocks for both Stake players and UFC fans.”
Under the terms of the brand ambassadorship, Grasso and Vera will extend UFC’s offering on the sportsbook and create exclusive experiences for their large player base, among a betting experience that will be ‘unrivalled’, according to Stake.com.
Grasso first stepped into the UFC Octagon in 2016 and is now riding a two-fight win streak in the newly discovered Flyweight division, whilst Ecuador-born Vera has had six knockouts and seven submissions to make an 81% finish rate, ranking as one of the top athletes within the region.