The UFC has announced a deal with Battle Motors in which the electric vehicle technology developer will serve as the competition’s first-ever official electric commercial truck.
The multi-year national marketing partnership builds on the mixed martial arts organisation’s pre-existing partnership, originally forged in 2021.
The company was originally an inaugural sponsor of UFC in two distinct categories within the US market – including the Light Heavyweight Division of UFC.
“We’re proud that our partnership with Battle Motors continues to evolve,” commented Paul Asencio, Senior Vice President, Global Partnerships, UFC.
“Like UFC, Battle Motors is an American success story driven by an entrepreneurial spirit, and we want to continue to help them reach greater heights through the power of the UFC brand.”
Battle Motors branding will be integrated into some of UFC’s biggest events of the year, including select Pay-Per-Views and Fight Night events, highlighted within broadcast features and receive ‘prominent placement’ inside the Octagon.
The pair will also collaborate on custom and original content that will be distributed across UFC-owned social media channels and digital platforms, which reportedly reach almost 200 million global followers.
Battle Motors CEO, Mike Patterson, added: “Battle Motor’s truck customers and workers are the toughest of the tough in the US workforce. We are in the streets and in the factories, working with steel on concrete. The UFC brand resonates very strongly with our family!”
Furthermore, the company will also be the presenting sponsor of the UFC-produced custom social series Hits Like A Truck, as well as select content on UFC’s YouTube series, UFC Free Fights.
The Battle Motors agreement will activate in time for the upcoming UFC 281: Adesanya vs. Pereira event, which takes place this Saturday at the iconic Madison Square Garden in New York City.
