ECB and Sky Sports promote The Hundred to new audiences

The England and Wales Cricket Board (ECB) and broadcaster Sky Sports have teamed up with the Lego Group ahead of The Hundred tournament launch.

The partnership, which aims to promote the ECB’s new 100-ball competition to families and fans of the sport, will introduce the new rules and format of The Hundred to fans in a video which stars Sky Sports’ Andrew Flintoff and Ebony Rainford-Brent, and cricketers Ben Stokes, Heather Knight, Moeen Ali and Kate Cross as Lego mini-figures.

The Hundred, which was postponed until 2021, begins with a women’s match between Oval Invincibles and Manchester Originals at The Kia Oval on 21 July, with the men’s competition starting a day later at the same venue.

“This partnership with Sky, the Lego Group and The Hundred is so cool,” explained Rainford-Brent.

“We want to help even more kids fall in love with our great game and working with a partner like the Lego Group is a fantastic way to do just that.

“The video gives a first glimpse into how much fun every game of The Hundred will be on Sky Sports and I can’t wait to see what the teams themselves manage to create and build during the competition.”

During The Hundred, players will be challenged to put their Lego building skills to the test with the help of the content creators embedded from each team. 

Sky Sports will show all 68 games live – 34 women’s and 34 men’s – while all women’s matches and a significant number of men’s games will be streamed live on the Sky Cricket YouTube channel.

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