Premier League club Burnley FC has named UK betting firm Spreadex as the team’s new principal front-of-shirt sponsor.
As part of the ‘multi-million pound’ tie-up, the Spreadex Sports logo will be worn by Clarets players across the home, away and third kits during Burnley’s sixth consecutive top flight campaign.
The new 2021/22 kits will be revealed later this week, whilst Spreadex will work closely with the club on a range of community and charity-based initiatives across the course of the season.
In addition, the deal also includes rights, such as LED perimeter board advertising, player access across the season, and presence across Burnley’s website, CRM and social media channels.
Ella Cummins, Burnley FC’s Head of Commercial Partnerships, noted: “We are delighted to welcome Spreadex as our new principal partner and have been impressed with the commitment they have already shown supporting fan initiatives and giving back to the community.
“We look forward to working together over the coming season on some exciting campaigns and are thrilled Spreadex has chosen Burnley Football Club for their first sports partnership.”
The firm, which is regulated by both the Gambling Commission and Financial Conduct Authority, will run a range of fan engagement activities through its digital channels, including ticket competitions, opportunities to win signed shirts and other promotions.
Burnley has also pledged to donate £5 for every third-choice shirt sold towards Alzheimer’s Society, which Spreadex will match.
“We are delighted to join the Burnley FC family as main sponsor at an exciting time in both the club’s and our own futures,” added Spreadex CEO, Dave MacKenzie.
“This deal reflects the ambitious growth plans Spreadex has as a company, and we’re thrilled to be partnering with a superbly-run club with such an established history and reputation.
“Burnley’s values and ambitions echo our own, and we’re looking forward to supporting the club throughout the 2021/2022 season both on and off the pitch.”
The deal follows on from Burnley’s renewal with AstroPay, which will see the company become official payment solutions partner and sleeve sponsor of the Clarets.