Atlético River Plate forms Codere sponsorship pact

Club Atlético River Plate has inked a four-year sponsorship agreement to designate Codere as the official betting partner of the Argentinian team, until August 2025.

Under the terms of the deal, Codere’s logo will be visible on the sleeve of players’ shirts in the initial stage of the partnership.

On 22 June, Grupo Codere reached a merger agreement of its online gaming subsidiary with the SPAC DD3 Acquisition Corp. II, which would result in Codere Online becoming the first publicly-listed online gaming operator traded on the US Nasdaq Stock Exchange.

The new company, managed and majority-owned by Grupo Codere, aims to drive the expansion of the digital business in Argentina and other Latin American markets.

Strengthened by the objective, the sponsorship agreement will allow Codere to promote its activity in Argentina via various marketing and promotional actions planned together with the club.

Jorge Brito, first Vice-Chairman of River Plate Club, remarked: “It is a pleasure to have Codere as a sponsor, a company with a wide experience, global reach and with great growth in the region, which will help us both to continue consolidating our growth, share the same commitment, effort and fair play values.”

Codere already maintains sponsorship of major football teams across the region, such as Monterrey Rayados in Mexico, along with an existing agreement with Real Madrid agreed in 2016.

The company also promotes the main sports events with specific campaigns, such as those recently developed for the 2020 UEFA European Championships and the CONMEBOL America Cup.

“This agreement allows us to reach the Argentine and Latin American public in the best and most direct way possible, providing our current and future customers the best brand experience,” added Carlos Sabanza, Codere’s Sponsorship Manager.

“This alliance – with one of the most important football teams in the country – allows us to enhance our positioning as a leading online sports betting and omnichannel entertainment provider in this key market.”

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