Club Atlético River Plate has expanded its partnership with Codere as the latter now sits in the ‘main sponsor’ category of the Argentinian football team.
The deal sees the multinational company, which maintains an active presence in the European and Latin American gaming sectors, now placed on the front of the club’s official game and training shirt.
Jorge Brito, President of Club Atlético River Plate, commented: “Codere is a sponsor that we already know and with whom we have gone through a very important journey. It is a source of pride that such a prestigious international brand continues to trust in River and that it chooses to enlarge the agreement and be our ‘main sponsor’.
“We are very happy with this new opportunity that has been generated, so that River and Codere can strengthen each other.”
The original relationship between both entities began in July 2021 when Codere was named the official bookmaker of the club for the following four seasons.
Furthermore, the pair have also underlined their ‘greater rapprochement’ with the Argentine public with several initiatives and experiences shared with followers.
“We are very proud to be featured on the front of the Club Atlético River Plate jersey and convinced that in this new stage we will continue to promote our brand together, as well as providing the Argentine public with the best entertainment omnichannel,” added Carlos Sabanza, Head of Sponsorships at Codere.
“We are aware of the responsibility that we acquire with our presence on the front of a shirt like River’s and for this reason we will put all our efforts into continuing to grow together and achieve our goals. At Codere, we are convinced that this will continue to be an even more fruitful alliance and that we have made a winning bet by joining our paths.”