Sports streaming service DAZN has extended its media rights to the Extreme E all-electric SUV motor-racing series.
Under the renewed contract, DAZN will provide live and on-demand coverage of Extreme E events in various territoires, whilst also broadcasting the seres’ preview and review shows as well as its magazine programme.
However, although DAZN is active in more than 200 countries, Brazil, Germany, Italy, Spain, the UK and the US are excluded from the media rights extension.
In the UK, Extreme E will be broadcast by pay-TV networks BT Sport and Sky Sports and by free-to-air broadcaster ITV and public service broadcaster BBC, as part of a wider strategy of pursuing maximum coverage.
Ali Russell, Extreme E’s Chief Marketing Officer, remarked: “As a sport without spectators on site, it is vital for us to reach as many people as possible and the best way to do this is through a screen.
“As a premium OTT platform, DAZN is hugely valuable to us in developing a youth orientated audience which is an incredibly important market to our championship. We know that DAZN’s key audiences are particularly passionate about issues surrounding equality and the environment, both of which are key pillars of Extreme E.
“We look forward to bringing more thrilling action to DAZN, as well as the wider messages surrounding electrification, environment and equality.”
Extreme E defines its primary objective as “to highlight the destruction of our planet and to inspire people, companies and locations to urgently change course and go on the positive journey we must all take.”
The announcement comes ahead of the Arctic X Prix later this week in Greenland, with the Desert X Prix in Saudi Arabia and Ocean X pris in Senegal having already taken place.
However, due to the COVID-19 pandemic the planned races in Para, Brazil on 23 to 24 October and Patagonia, Argentina on 11 to 12 December have now been postponed until 2022, with the Western isles of Scotland considered a possible replacement due to the islands proximity to November’s United Nations Climate Change Conference in Glasgow.
