Bundesliga club VfL Wolfsburg has partnered with digital platform Fanzone to make its debut in the crypto and Non-Fungible Token (NFT) space, as the sector continues to be a fruitful venture for enhanced fan engagement.
The partnership will see Wolfsburg release digital trading cards via the Fanzone app, enabling its supporters to purchase, trade and collect the assets and participate in fantasy games.
Under the duos plans, 61 individual cards will be released, depicting players from the men’s and women’s squads in addition to two head coaches and the VfL mascot
“There are lots of NFT solutions in this fledgling market,” said VfL Wolfsburg Managing Director Michael Meeske. “In Fanzone, we have found a partner who puts the interests of our fans first and helps us venture down new innovative paths.
“Football trading cards have been close companions for fans for generations, and we’re delighted to now bring this continued enthusiasm to our supporters in digital terms – all thanks to blockchain-based applications.”
Beginning today, the first phase of the launch will consist of two men’s packs, and will be followed by women’s team packs on 27 September, as well as ‘mixed’ releases.
Dirk Weyel, CEO of Fanzone Media, added: “We’re grateful for the trust placed in us and are delighted to include VfL Wolfsburg, one of Germany’s strongest football clubs, on our fan engagement platform.
“It’s important to us to build a sustainable, exciting and valuable platform for sports fans and our partners – and in VfL Wolfsburg, we have a great partner who support our mission. Even after the launch edition, fans can look forward to further fantastic, special NFT releases featuring the Wolves.”
Insider Analysis – The utilisation of NFTs by the sports sector – in particular football – has been on the rise recently, with a number of leagues, associations and clubs forming partnerships in the space in a bid to boost revenues and strengthen fan engagement.
Speaking to Insider Sport last month, sports and entertainment Commercial Consultant Jason Fielding shared his views on the mutual benefits of increased engagement between the cryptocurrency and sports sectors, including the use of NFTs.